Innovation happens at non-tech corporations much too. In this particular vintage case from your early 2000s, Colombian espresso entrepreneurs try to revive Colombia's famous Juan Valdez brand name inside the age of Starbucks.
Particularly if they are new to this investigation technique. O
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“How do you go into an ambiguous situation and acquire to the bottom of it?” states HBS Professor Jan Rivkin, former senior associate dean and chair of HBS's grasp of business administration (MBA) program, in a video regarding the case strategy.
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